Direct-to-Employer Services Designation Program

The program is open to all physical therapists, with a special discount for APTA Private Practice members.

What Are Direct-to-Employer Services?

D2E services enable physical therapists to partner with employers to manage the health and wellness of their workforce, reducing injury, improving productivity, and cutting healthcare costs. These services focus on preventive care, early intervention, and long-term solutions that benefit both employees and employers. This proactive approach reduces the burden of chronic diseases and musculoskeletal conditions, offering significant cost savings and improved health outcomes.

Program Benefits:

• Earn up to 5.0 contact hours/CEUs upon completion of all three modules.
• Be featured in the Designated Providers Directory, showcasing your expertise to potential employer clients.
• Gain access to the Direct-to-Employer Leave Behind Flyer, a customizable marketing tool co-branded with APTA Private Practice to leave a lasting impression on prospective employer clients.

Program Structure:

The Direct-to-Employer Services Designation Program consists of three modules delivered virtually. Although you can start with any module, we recommend the following order for optimal understanding:

Understanding the Business of Direct-to-Employer Contracting

Presented by: Holly Johnson, PT, DPT; Kelly Sanders, PT, DPT, ATC; Rick Katz, PT, DPT, MA
This module dives into the fundamentals of providing and contracting D2E services. It covers everything from proposal creation and product planning to implementation and ongoing support. Learn how to enter simple service contracts with low-risk structures, such as hourly or project-based payments, giving you a strong foundation to expand your D2E offerings.

Is Physical Therapy the Employer Solution: Getting the Employer to See the Value in Direct Contracting 

Presented by:  Josh A. Bailey, PT, DPT
Discover key strategies to initiate meetings with employers, conduct effective discussions, and move from initial conversations to agreements. This module teaches you how to approach employers with confidence and secure mutually beneficial solutions for their workforce's health and wellness needs.

Legal Considerations for Direct-to-Employer Services

Presented by: Paul Welk, PT, JD; Albert Lee, JD
This module provides an overview of legal and regulatory issues related to direct contracting with employers. Topics include workers' compensation, HIPAA, ADA, OSHA, and contract provisions to consider. Understanding these legalities ensures you are well-prepared to manage risk and protect your practice.

D2E Providers Directory & Leave Behind Flyer

Once you complete the program, you’ll be featured in the D2E Providers Directory—a valuable resource that connects you with potential employer clients. You’ll also get access to the customizable Direct-to-Employer Leave-Behind Flyer, co-branded with APTA Private Practice, to market your services effectively.

Join today and unlock new opportunities to expand your practice and make a lasting impact on employer healthcare strategies.